Beats by Dre
MOVE HOW YOU WANT (2022)
The Beats Fit Pros are designed to lock in your ears so you can bop any way, anywhere. We used the universal head bobbing motion to weave our talents’ stories together, creating a heightened reality where they can move exactly how they want.
MY ROLE — Jr. Art Director
AGENCY — Translation LLCEXECUTIVE CREATIVE DIRECTOR — Jason Campbell
CREATIVE LEAD — Cas Desroches
SENIOR COPYWRITER — Mia Madrid
SENIOR ART DIRECTOR — Rachel Leathers
ART DIRECTOR — Kevin Lu
COPYWRITER — Karan Raikar
COPYWRITER — Kevin Dulorie
SOCIAL CONTENT — Eva Delacruz, Micole GuevaraCONTEXT — Joel Rodriguez, Hugh Pringle
ACCOUNT — Alyssa Ramsey, Chloe Williams, Jordyn Diato
PM — Sadie Langemo, Zane Posen
PRODUCERS — Katie Greene, Dan Blaney
DIRECTOR — Nina Holmgren (Smuggler)
POST PRODUCTION — Dusten Zimmerman (Cabin Editing)
PHOTOGRAPHER — Tom Bender
COLOR — Sean Coleman (Co3)
SOUND — (Ballad)