Beats by Dre
IT’S THE MUSIC (2021)
Every headphone brand brags about the same true wireless features. They tell us the things we already know about them, in a way that surprises...nobody.
We took this opportunity to show people that it’s not about the features. It never has been. For Beats, it’s all about the music.
My copywriting partner and I owned production of these assets, including casting talent, writing scripts, composing talent briefs, monitoring filming, overseeing post-production, etc.
MY ROLE — Jr. Art Director
AGENCY — Translation LLC
EXECUTIVE CREATIVE DIRECTOR — Jason Campbell
CREATIVE LEAD — Cas Desroches
SENIOR COPYWRITER — Mia Madrid
SENIOR ART DIRECTOR — Rachel Leathers
COPYWRITER — Kevin Dulorie
COPYWRITER — Karan Raikar
ART DIRECTOR — Kevin Lu
PM — Sadie Langemo
EXECUTIVE CREATIVE DIRECTOR — Jason Campbell
CREATIVE LEAD — Cas Desroches
SENIOR COPYWRITER — Mia Madrid
SENIOR ART DIRECTOR — Rachel Leathers
COPYWRITER — Kevin Dulorie
COPYWRITER — Karan Raikar
ART DIRECTOR — Kevin Lu
PM — Sadie Langemo